Social Media Specialist Freelance
Sementara
Populix
About us:
Populix is a consumer insights platform that helps businesses connect with its database of respondents and provides them with insights to understand the preferences of Indonesian consumers better. Populix has a pool of over 1,000,000 diverse, readily accessible, and highly-qualified respondents across Indonesia. Its products range from intensive research studies to simple surveys and can be arranged on a project or subscription basis. Focusing on Indonesian consumers being super sticky to their phones, Populix facilitates a diverse range of data collection methods via its mobile app.
What you will do:- Manage Populix's social media channels (Instagram, TikTok, and X), including planning, creating, scheduling, and publishing 25–30 pieces of content per month (mix of image and video) while maintaining brand consistency.
- Develop content ideas and creative briefs, collaborate with designers, and perform simple video editing using CapCut for social media content.
- Capture simple photo and video content to support marketing campaigns, including behind-the-scenes and promotional materials.
- Monitor social media trends, audience engagement, and platform best practices to optimize content performance and community growth.
- Prepare weekly and monthly social media performance reports, analyze key metrics, and provide recommendations for content improvement.
- 4+ years of hands-on experience as a Social Media Specialist
- Currently not in a WFO arrangement
- Proven track record managing multi-platform social media accounts
- Strong copywriting skills, can write both short-form captions and long-form strategic briefs
- Experience writing structured content briefs for a design or creative team
- Comfortable reading and interpreting social media analytics independently
- Able to work with niche or specialised topics
- Self-managed, proactive, and reliable in a remote environment
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