About WPP

WPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit .

Platform Executive Paid Media & Performance

Supports the execution and optimization of paid media campaigns acrossMeta Google and TikTokfor large always-on performance-driven accounts such as Samsung. This role requires strong execution discipline comfort withhigh-budget environments and the ability to operate accurately at speed across multiple campaigns products and objectives.

Key Responsibilities

Execute and optimize campaigns across:

Meta(Facebook & Instagram)
Google Ads(Search required; Display & YouTube exposure)
TikTok Ads

Supporthigh-volume campaign buildsacross multiple product lines and objectives (e.g. launches always-on promotions)
Manage daily operations including:

Budget pacing across multiple campaigns and line items
Bid adjustments and basic optimization under guidance
QA checks to ensure accuracy before launches and changes

Monitor performance against key metrics (CTR CPC CPA ROAS) and flag anomalies early
Support keyword management forSearch campaigns(keywords negatives basic bid logic)
Assist in executingplatform best practicesfor large brands (naming conventions structure governance)
Work closely with strategy performance and analytics teams to ensure smooth delivery
Exposure toalways-on campaignswith frequent changes and optimizations
Ability to followstrict governance tracking and QA standards
Support campaigns tied toe-commerce app and retail moments

Key Capabilities & Skills

Working knowledge of:

Meta Ads Manager
Google Ads(Search fundamentals required)
TikTok Ads Manager

Basic understanding of:

Full-funnel performance metrics
Social and Search optimization principles

Strong attention to detail inhigh-budget high-risk environments
Comfortable working with numbers dashboards and spreadsheets
Able to work calmly under pressure and tight timelines

Basic Requirements

13 years of experience inpaid media performance marketing or platform operations
Hands-on experience supporting campaigns on:

Meta
Google Ads (Search)
TikTok

Experience supportinglarge or complex advertiser accountsis a plus
Proficient in Excel / Google Sheets

About WPP Media

WPP Media is WPPs global media collective bringing together world-class media agencies talent and capabilities. We partner with clients to unlock growth by combining strategic thinking creativity and performance-driven media solutions.

At WPP Media our people and culture are at the heart of everything we do. We believe in strong collaboration trust and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.

Our Core Values

Were Open: we build trust and enhance understanding by working collaboratively - across our teams clients and partners.
Were Optimistic: we adopt a growth mindset throughout our business embracing change to unlock our collective potential.
Were Extraordinary : in pursuit of innovation and growth we push boundaries and challenge ordinary thinking and the status quo.

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