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- ...optimization under guidance QA checks to ensure accuracy before launches and changes Monitor performance against key metrics (CTR, CPC, CPA, ROAS) and flag anomalies early Support keyword management for Search campaigns (keywords, negatives, basic bid logic)...
- ...streaming to improve platform performance efficiency. Monitor and optimize campaign performance metrics such as impressions, CTR, CPC, ROAS, conversion rate, and GMV contribution. Conduct regular performance analysis to identify consumer trends, peak shopping periods...
- ...Search Engine Marketing, Sales, or online media, and Service experience required Strong knowledge of Internet advertising: CPA, CPM, CPC, search marketing, lead generation, direct response, etc. Strong troubleshooting and problem-solving tools with a 'can-do'...
- ...performance daily and optimize budgets, bidding strategies, placements, and creatives to improve ROI. Track key metrics such as CPA, CPC, CTR, ROAS, conversion rate, and customer acquisition cost. Ensure proper implementation and monitoring of Meta Pixel, TikTok...
- ...maintain performance reports and dashboards for weekly and monthly reviews Conduct deep-dive analysis on key metrics including CAC, CVR, CPC, ROAS, CPI, and conversion funnel performance Identify trends, anomalies, and opportunities across platforms and markets...