Marketing Intern (Influencer & Community - Indonesia)

About us

Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.

For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.

At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world. 

Why join us?

At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:

• Purpose with performance : We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
• Growth that’s real : We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
• Culture at our core : If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!

Join us as we redefine what it means to build an enduring global consumer group.

About the role

Outreach & Strategy 

• Research and brainstorm on new potential influencer names that fits to Love, Bonito Indonesia’s brand image, collection styles and campaign objective 
• Do KOL outreach, negotiate rate (based on historical guide) and posting date based on SOW (statement of work) 
• In doing communication and KOL outreach, intern should maintain good relationship with existing and new KOL by displaying prompt and accommodative communication
  
  

Administrative

• Input and monitor KOL seeding request to Operations team to be completed in timely manner before KOL posting date 
• Generate and share customised UTM/ track links to KOL 
• Share content brief to KOL 
• Update KOL names (posting date & rate) and clothing selections on tracker 
• Daily monitoring of KOL posting & report KOL posting performance to manager (timeline of posting, check on content quality, check UTM links) 

Community & Partnership 

• Assist & stand by for offline events and photoshoot 
• Request and be the PIC responsible for clothing lending for influencers/ muses/ internal team 
• Assist to contact external vendors (for PR/ social-related vendors) 
• Give fresh and innovative ideas based on current trends to support offline event planning & ideation 
• Including event activity, venue, F&B vendors and others 
• Be updated with local market trend and do suggest brand or community partners that relevant to make stronger brand positioning in the market

Requirements

• Available for 4-6 months internship program
• Open for final year students and fresh graduates! 
• Previous internship in fashion/ beauty/ digital media/ lifestyle brands related companies are preferred 
• Passion for all things Public Relations, KOL management, Event management or marketing functions related
• Passion for fashion 
• Following and updating yourself to the current social media and influencer trends globally and in Indonesia 
• An agile, multitasker, open-to-learn mindset 
• Open and communicative personality 
• Reachable during working hours 

Benefits

1. Flexible Work Arrangement

• Hybrid work set-up with once/twice office visits weekly
• Remote work according to HQ operating hours

2. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources etc)

4. #TeamLB perks

• Generous staff discount off LB products
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements