Head of Strategy and Agent Growth

About Amartha

At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We’ve supported over 2.7 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2025, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.

About the Role

As the Head of Strategy & Agent Growth, you will lead the strategy and growth of the agent network by driving agent acquisition, activation, productivity, engagement, and retention. You will identify growth opportunities, develop scalable initiatives based on market and performance insights, collaborate with cross-functional teams to improve the agent experience, and lead the team to deliver sustainable business growth.

Responsibilities

• Own the end-to-end growth strategy across the customer lifecycle, from awareness, acquisition, activation, engagement, retention, for all payment products in Amarthafin
• Develop and execute acquisition strategies across multiple channels, including digital marketing, field channels, and owned ecosystems, to maximize sustainable user growth.
• Define growth priorities and strategic initiatives based on customer insights, market trends, competitive analysis, and business opportunities.
• Collaborate closely with Product, Marketing, Commercial, Operations, Risk, and Data teams to deliver seamless customer experiences and accelerate business growth.
• Design segmentation and lifecycle strategies to improve user activation, engagement, retention, and customer lifetime value (LTV).
• Build and lead a high-performing Growth & Strategy team, fostering a culture of experimentation, customer-centricity, and continuous improvement

Requirements

• Minimum 8 years of experience in Growth, Business Strategy, Commercial Strategy, Customer Lifecycle Management, or related areas, with at least 3 years in a leadership role.
• Proven experience in developing and executing end-to-end growth strategies across acquisition, activation, engagement, retention, and customer lifetime value (LTV).
• Strong track record in driving customer acquisition and sustainable growth across digital, field, and owned channels.
• Strong strategic and analytical capabilities, with experience translating customer insights, market trends, competitive analysis, and business data into actionable growth initiatives.
• Solid experience in customer segmentation, lifecycle management, growth experimentation, and performance optimization.
• Strong cross-functional leadership skills, with the ability to collaborate and influence Product, Marketing, Commercial, Operations, Risk, and Data teams.
• Proven ability to build, lead, and develop high-performing teams in a fast-paced and dynamic environment.
• Experience in fintech, payments, digital financial services, or other high-growth technology businesses is highly preferred.
• Excellent communication and stakeholder management skills, with strong business acumen and a results-driven mindset.

At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth.

We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.