MARKETING, GROWTH AND COMMUNICATION MANAGER

MARKETING, GROWTH AND COMMUNICATION MANAGER

SCOPE OF WORK
The MARKETING, GROWTH AND COMMUNICATION MANAGER main roles are:

1. Lead, design, develop, and implement comprehensive marketing solutions, campaigns, and initiatives from ideation to execution.
2. Partner with internal stakeholders and leadership, providing guidance and functional support to ensure optimal and strategic marketing delivery across assigned brand, programs and/or projects.
3. Brand leadership and brand stewardship – as a shared and mutual responsibility across the marketing function.
4. Produce all work with quality and accuracy within allocated budget and adhering to agreed timeframes.

Day-to-day activities of the MARKETING, GROWTH AND COMMUNICATION MANAGER are:

1. Promote ethical behavior and alignment with the company’s purpose.
2. The role will develop, lead and advance:
3. Marketing strategies and tactics to achieve business/financial objectives and elevate the profile and differentiation of the company, brand, and/or business line(s) as indicated.
4. Ownership and leadership across all areas of marketing involvement, inclusive of; brand, advertising, materials/collateral, asset development, digital marketing and online platforms, meetings and events.
5. People leadership responsibilities consistent with assigned role responsibilities and in consideration of business need(s). Manage direct reports to ensure a cohesive and collaborative marketing delivery across the team and in support of assigned brand(s), programs, and/or projects.
6. Reporting and use of analytics as indicated to inform decision making and illustrate return on investment.
7. Monitor effectiveness of specific programs against commercial objectives.
8. Collaborate with agencies and other vendor partners.
9. Keep informed of current marketing strategies and trends. Proactively highlight innovation opportunities as these arise.
10. Other duties and responsibilities as required by the business and assigned by Line Manager.

SELECTION CRITERIA:

1. 5+ years marketing experience, including 3+ years as Marketing Manager.
2. Marketing experience in Business-to-Business and/or business-to-government setting.
3. Degree and/or graduate qualification in marketing (or near adjacent field).
4. Strong stakeholder engagement and project management skills.
5. People leadership experience.
6. Applied experience in foundational marketing skill set areas, including: brand, positioning, messaging, design and copywriting.
7. Requires initiative and ability to organize, together with the ability to utilize creative marketing techniques.
8. Strong organizational skill, including the ability to prioritize workloads and meet deadlines.
9. Highly developed communication (written and oral), presentation and negotiation skills.
10. Preferably experience in health and/or healthcare delivery.
11. Preferably experience and skills within integrated, multi-channel marketing.
12. Preferably experience and skills in lead generation, lead development, digital marketing and CRM marketing.
13. Preferably experience and skill in SEO and SEM.

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