e-Brand Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

We’re looking for an experienced e‑Brand Manager to own and grow Enfagrow across e-commerce platforms. In this role, you will act as a brand manager in the digital shelf environment, responsible for shaping the end-to-end online brand experience, from traffic and conversion to retention and advocacy.

You will lead how Enfagrow shows up, performs, and wins in ecommerce by integrating consumer experience, user experience, and performance marketing. Working closely with internal teams, platforms, and agencies, you’ll be accountable for driving sustainable growth while strengthening brand equity in a highly competitive digital landscape.

Your responsibilities

e‑Commerce Brand Ownership

• Own the brand performance across e-commerce platforms, acting as the single point of accountability for growth, execution, and optimization.
• Translate overall brand strategy into channel-specific ecommerce plans, balancing short-term performance with long-term brand building.
• Ensure strong brand consistency across all touchpoints on ecommerce platforms (storefront, PDPs, media, content, promos).

Consumer & User Experience (CX & UX)

• Lead continuous improvement of the online consumer journey, from discovery to purchase and repeat.
• Optimize PDP content, imagery, titles, descriptions, ratings & reviews, and navigation to drive conversion and trust.

Performance Marketing & Traffic Growth

• Own ecommerce performance marketing plans in collaboration with media agencies and platforms.
• Drive growth across paid search, display, affiliate, social commerce, and platform media with a strong ROI mindset.
• Define clear objectives, target audiences, and success metrics; closely monitor performance and optimize investments.

Commercial & Platform Collaboration

• Work closely with ecommerce platform teams (e.g. key marketplaces and quick commerce players) to unlock growth opportunities.
• Lead campaign planning, mega day execution, and joint business planning with platforms.
• Partner with supply chain, sales, and finance to ensure availability, pricing, and profitability are aligned.

Agency & Cross-Functional Leadership

• Lead and brief agencies across media, content, UX, and CRO, ensuring high-quality and timely delivery.
• Collaborate closely with brand, social commerce, CRM, and sales teams to ensure integrated execution.
• Mentor junior team members and set clear ways of working.

The experience we're looking for

• Strong track record of driving growth on e-commerce platforms with clear commercial results.
• Solid understanding of CX, UX, conversion optimization, and digital shelf excellence.
• Hands-on experience managing performance media with agencies and platforms.

• Comfortable working with numbers, dashboards, and KPIs.
• Acts like an owner: proactive, accountable, and outcome-focused.
• Strong prioritization skill to operate in a fast-moving digital environment, with strong collaboration skill to align multiple stakeholders toward a common goal.

• Clear and confident communication skills to be able to present and communicate effectively to cross-functional team, agencies, and e-commerce partners.

The skills for success

Consumer Insights, Presentation skills, Product sustainability, Creativity, Commercial acumen, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.