Social Commerce Director
Penuh waktu
Intrepid Asia
Role Overview
The Social Commerce Director will lead the growth of the Company's end-to-end social commerce business, including live commerce, Video & Creative, and Affiliate ecosystem in Indonesia. This role is responsible for scaling sales, building affiliate ecosystems, driving livestream & video commerce performance, and delivering profitable growth for partner brands. The Social Commerce Director will work cross-functionally with Business Development, E-commerce, Marketing, and Regional Teams to position Intrepid as the leading TikTok Shop Partner (TSP) and Affiliate Management in Indonesia.
Key Responsibilities:
1. Social Commerce Strategy & Growth
- Lead the overall social commerce strategy for Company's Indonesia, driving scalable sales growth across TikTok Shop and Shopee
- Define and execute growth initiatives to increase GMV, conversion rate, and platform share for partner brands.
- Develop end-to-end social commerce playbooks combining affiliate, livestream, and video commerce.
- Collaborate with regional teams and platform partners to strengthen Company’s positioning as a leading TikTok Shop Partner (TSP).
2. Affiliate Ecosystem Development
- Build and scale a high-performing affiliate ecosystem for brands
- Develop affiliate recruitment, onboarding, and retention strategies to expand the creator network.
- Drive affiliate GMV contribution through structured campaigns, incentives, and performance management.
- Establish systems to identify, nurture, and scale top-performing affiliates.
- Strengthen partnerships with creator agencies, MCNs, and platform affiliate programs.
3. Live Commerce Leadership
- Oversee the live commerce strategy and operational performance across partner brands.
- Develop scalable frameworks for livestream programming, host performance, and conversion optimization.
- Work closely with the Live Streaming team to improve studio productivity, show formats, and live selling effectiveness.
- Drive continuous improvement in live commerce KPIs including ERR, engagement, and conversion rates.
- Identify new formats and innovations to maximize the impact of live commerce in driving sales.
4. Video & Creative Commerce
- Lead the development of video-first commerce strategies, leveraging short-form content to drive discovery and conversion.
- Lead creative and production teams to scale high-performing video content for affiliate and brand campaigns.
- Establish content playbooks and creative guidelines optimized for TikTok and other short-video platforms.
- Ensure creative output aligns with platform trends, algorithm performance, and conversion goals.
5. Data & Performance Optimization
- Establish performance dashboards and data-driven decision frameworks to optimize social commerce performance.
- Monitor key metrics including GMV growth, affiliate contribution, livestream conversion, and video performance.
- Translate insights into actionable strategies to continuously improve sales efficiency and ROI.
6. Team Leadership & Capability Building
- Build and lead a high-performing social commerce team covering affiliate, livestream, and creative commerce functions.
- Develop internal capabilities, playbooks, and best practices to scale Company’s social commerce expertise.
- Foster a culture of innovation, experimentation, and rapid execution within the team.
7. Business Development & Strategic Pitches
- Partner with the Business Development team to develop social commerce strategies for client pitches and RFPs.
- Provide strategic input, market insights, and commercial frameworks to support new business opportunities.
- Participate in client presentations and pitch meetings to articulate Company’s social commerce capabilities.
- Develop case studies, playbooks, and thought leadership materials to strengthen Company’s positioning in social commerce.
- Translate platform opportunities (TikTok Shop, affiliate, livestream, video commerce) into scalable client growth strategies.
Requirements
Professional Experience:
- Minimum 8–12 years of experience in social commerce, e-commerce, digital commerce, or creator economy ecosystems.
- Proven experience working at TikTok / TikTok Shop, leading social commerce platforms, or top-tier social commerce and e-commerce agencies.
- Demonstrated track record of driving significant sales growth through social commerce channels, including affiliate, livestream, and short-video commerce.
- Experience leading major brand accounts or key product categories, with measurable impact on GMV growth, conversion, and platform performance.
- Strong understanding of TikTok Shop ecosystem, including affiliate programs, creator collaborations, livestream commerce, and platform algorithms.
Market Expertise:
- Strong understanding of the Indonesian social commerce landscape, including consumer behavior, creator ecosystem, and platform dynamics.
- Proven experience operating in the Indonesia market, with the ability to adapt strategies to local trends, creators, and shopping behavior.
- Familiarity with local affiliate networks, creator communities, and live commerce practices in Indonesia.
Language & Communication:
- Fluent in English (written and spoken).
- Mandarin proficiency is a strong plus, particularly for collaboration with platform partners and MNCs
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