Sales Manager (Industrial Welding Equipment)

The candidate required to work at Jakarta, Indonesia.

Client Overview

Our client is an established industrial equipment solutions provider in Indonesia, specializing in high-performance welding, metal cutting, and industrial automation technologies for the manufacturing and heavy industry sectors.

The company provides capital equipment, technical application consulting, equipment demonstrations, and after-sales support to customers across various industrial segments. Its solutions are used by manufacturing, fabrication, automotive, structural steel, energy, and other industrial businesses seeking to improve production efficiency and manufacturing capabilities.

With strong technical expertise and relationships with international machinery manufacturers, the company supports customers throughout the equipment sales lifecycle, from technical consultation and solution selection through installation and post-sales support.

Job Role

The Sales Manager will be responsible for driving revenue growth, territory expansion, and market penetration for the company's industrial machinery and automation portfolio across Jakarta and West Java.

This is a hands-on sales leadership role combining team management with direct involvement in complex B2B capital equipment sales. The position will manage strategic customer relationships and personally lead high-value sales opportunities from prospecting and technical discovery through commercial negotiation, order confirmation, and installation handover.

The ideal candidate has strong experience in technical B2B sales, industrial machinery, or capital equipment, with the ability to understand manufacturing processes, identify customer production challenges, and translate technical requirements into commercially viable machinery solutions.

Key Responsibilities

• Develop and execute territory strategies to expand the company's industrial machinery business across Jakarta, Bekasi, Cikarang, Karawang, Purwakarta, Bandung, and surrounding industrial areas.
• Identify high-potential prospective accounts, develop new business opportunities, and systematically expand market penetration.
• Monitor competitor activity, customer requirements, market developments, and opportunities within the industrial machinery sector.
• Conduct direct customer engagement with factory owners, plant managers, chief engineers, production teams, and procurement stakeholders.
• Conduct technical discovery to understand customer production workflows, material specifications, equipment requirements, utility constraints, production capacity, and facility conditions.
• Work closely with product specialists and application engineers to develop tailored machinery proposals and technical solutions.
• Support cutting-time, production-cost, productivity, and ROI calculations to demonstrate the commercial value of proposed machinery solutions.
• Organize and participate in machinery trials, technical demonstrations, factory visits, and customer presentations.
• Manage complex, high-value capital equipment sales from initial prospecting and site visits through technical evaluation, commercial negotiation, order confirmation, payment terms, and installation handover.
• Build and maintain long-term relationships with strategic accounts to generate repeat equipment sales, consumable opportunities, and service agreements.
• Lead and mentor junior sales engineers in account planning, technical discovery, customer engagement, objection handling, and commercial negotiation.
• Conduct regular pipeline reviews and maintain accurate CRM records, sales forecasts, opportunity stages, and expected closing timelines.
• Identify and resolve sales bottlenecks to maintain healthy pipeline progression and achievement of commercial targets.
• Provide regular sales performance, market intelligence, pipeline, and business development reports to the Director.
• Collaborate with technical, application engineering, product, and after-sales teams to ensure smooth customer handover and project execution.

Candidate Requirements

• Bachelor's Degree in Mechanical Engineering, Electrical Engineering, Industrial Engineering, Business, or a related field.
• Minimum 5 years of proven B2B technical sales experience in industrial machinery, production equipment, capital goods, heavy equipment, or complex engineering solutions.
• Minimum 2–3 years of experience in a managerial, supervisory, or sales leadership capacity.
• Hands-on familiarity with fiber laser cutting machinery, CNC sheet metal processing equipment, industrial welding equipment, or similar capital machinery.
• Experience with major industrial machinery brands such as Bodor, Megmeet, TRUMPF, Bystronic, AMADA, Salvagnini, Fronius, Han's Laser, or comparable brands is a strong advantage.
• Strong understanding of industrial sales cycles and high-value capital equipment sales.
• Proven ability to manage complex B2B sales involving multiple stakeholders, including business owners, plant managers, engineering teams, production teams, and procurement.
• Strong existing network or proven customer relationships within manufacturing, fabrication, automotive, heavy machinery, structural steel, or other industrial sectors across Jakarta and West Java is highly preferred.
• Ability to read and understand technical drawings and interpret manufacturing and metal fabrication processes.
• Ability to translate customer production requirements into appropriate equipment recommendations, productivity improvements, payback calculations, and ROI proposals.
• Strong consultative selling, negotiation, presentation, and key account management skills.
• Strong pipeline management, forecasting, CRM, and sales performance management capabilities.
• Proven ability to lead, coach, and develop junior sales team members.
• Good conversational and technical English proficiency for understanding machinery specifications, participating in international vendor training, and communicating with management and business partners.
• Strong commercial mindset, technical curiosity, communication skills, and ability to work independently in a target-driven environment.
• Willing to travel regularly across Jakarta and West Java for customer visits, factory inspections, technical discussions, and business development activities.

Job Code: #893