Sales Manager (Commercial & Subsidized Housing) - Serang

This role requires the candidate to work on-site in Serang, Banten.

Client Overview

Our client is an established Indonesian property development group with a growing portfolio of residential projects across West Java and Banten. The group develops both subsidized and commercial housing, with a strong focus on providing quality residential properties in strategic locations at competitive price points.

With ongoing residential developments across Cikampek and Serang, the organization continues to expand its presence in the regional property market. The company also works closely with major national banks and strategic partners to support mortgage financing, sales distribution, and market penetration.

The organization is currently strengthening its sales leadership team in Banten and is seeking an experienced Sales Manager who can drive residential sales performance while building a disciplined, productive, and high-performing sales organization.

Job Role

The Sales Manager will be responsible for driving residential sales performance across the Serang and surrounding Banten market, covering both commercial and subsidized housing segments.

This is a hands-on leadership position focused not only on achieving sales targets, but also on transforming and developing the sales team into a disciplined, productive, and results-oriented organization. The successful candidate will lead daily sales activities, manage the mortgage application and closing process, develop local market penetration strategies, and build strong relationships with banks, government institutions, corporate organizations, and other potential lead-generation partners.

The role requires strong knowledge of the local property market, proven residential sales leadership experience, and the ability to build and manage a high-performing team.

Key Responsibilities

• Lead, motivate, monitor, and develop the sales team to achieve monthly and annual sales targets while maintaining strong discipline and productivity.
• Oversee the complete residential sales process from lead generation and prospect qualification through booking, KPR application, approval, and final akad.
• Develop and execute sales strategies across Serang and surrounding high-potential areas in Banten to increase market penetration and sales conversion.
• Build and maintain productive relationships with banks, government institutions, corporate HR departments, cooperatives, labor unions, and other organizations to generate qualified leads.
• Plan and coordinate offline marketing activities, public events, corporate partnerships, and other lead-generation initiatives.
• Monitor competitors, pricing, product offerings, promotional strategies, payment schemes, and consumer segments to identify market opportunities.
• Establish daily and weekly sales monitoring mechanisms, evaluate individual and team performance, and implement corrective actions where necessary.
• Prepare sales forecasts, team work plans, performance reports, and market updates using Excel for the Marketing Director.
• Recruit, develop, and strengthen the sales organization, including the ability to bring an existing sales network or independently build a high-performing team.

Candidate Requirements

• Minimum Diploma III (D3) in Business, Marketing, Administration, Management, or a related field.
• Minimum 5 years of total sales experience, including at least 3 years in managerial or strategic sales roles with strong exposure to offline sales channels.
• Minimum 3 years of experience in landed residential property sales, preferably with combined experience in an in-house developer and property agency environment.
• Proven experience managing at least 5 sales personnel; experience managing 10–15 salespeople is highly preferred.
• Strong knowledge of the Serang and surrounding Banten property market, including Serang City, Cipocok Jaya, Curug, Taktakan, Kasemen, Kramatwatu, Ciruas, and surrounding growth areas.
• Strong understanding of commercial and subsidized housing sales, including KPR processes, consumer segmentation, pricing, promotions, and payment schemes.
• Established network with banks, corporate organizations, government institutions, cooperatives, labor unions, or other local lead-generation channels is highly preferred.
• Proven ability to motivate, organize, monitor, and transform sales teams into disciplined and high-performing organizations.
• Strong negotiation, communication, leadership, and relationship-management skills.
• Target-oriented, commercially driven, and capable of working independently in a competitive sales environment.
• Proficient in Microsoft Excel for sales planning, performance tracking, forecasting, and reporting.
• Basic English proficiency.
• Must be willing to provide a professional photograph and portfolio of previous sales achievements or projects managed.
• Ability to bring an existing sales team or independently build a high-performing sales team is highly preferred.
• Existing buyer database, property network, or active sales network within Serang and surrounding areas will be an advantage.

Job Code: #842