General Manager, Malaysia

Reimagine access. Reimagine ownership. Build the future with Cinch.

Cinch is Southeast Asia's leading circular tech subscription company, redefining how people and businesses access technology. Instead of adding to the growing e-waste crisis, we enable affordable, sustainable access to devices through subscriptions that maximize reuse and extend their lifecycle.

We operate across B2C, B2B, and B2B2C channels, including major partnerships with global leaders like Samsung. Our model sits at the intersection of powerful mega trends—sustainability, embedded finance, and the shift from ownership to access—creating a massive opportunity to reshape the future of tech consumption.

At Cinch, we are builders with high standards, a bias for action, and a shared mission to create a generational company that outlasts us. Freshly funded by leading institutional investors and growing rapidly, we're creating an environment where ambitious people can do the best work of their careers—and where the work has real, lasting impact.

About the Role

We're looking for a General Manager to take full ownership of Cinch's Malaysia business — P&L, commercial performance, operations, and team. This is the senior-most role in-market: you set the strategy, own the numbers end to end, and build the local organisation that delivers them.

This is a genuinely hands-on role, not a purely strategic one. You'll set direction — and then get into the detail yourself: closing the partner deal personally when it matters, jumping into an ops or collections issue, sitting in on a pricing model line by line. We need someone who is equally credible steering a strategy conversation and rolling up their sleeves to fix a problem no one else has picked up yet. You'll work closely with the CEO/CCO and cross-functional leads while having the autonomy to make the calls that matter locally.

What You'll Do

Country P&L & Strategy

• Own Cinch Malaysia's full P&L — revenue, margins, opex, and unit economics — and report performance against plan to the CEO/CCO
• Operate with full P&L authority and decision-making autonomy in-market
• Set and execute the country's commercial and operational strategy in line with Cinch's growth and unit economics targets
• Identify and build the business case for new revenue streams, products, or market segments within Malaysia
• Represent Malaysia in company planning, board reporting, and investor updates as required

Revenue, Commercial & Partnerships

• Own pricing strategy across products and channels — optimising conversion, margins, and profitability in collaboration with cross-functional leads
• Grow and manage Cinch's Malaysia partner ecosystem — OEMs, distributors, telcos, retailers, fintechs, and other strategic channels
• Hire and directly manage a Sales & Partnership Lead to drive day-to-day B2B deal execution, while staying personally hands-on on the partnerships that matter most
• Ensure go-to-market execution translates into on-the-ground revenue results

Operations & Risk

• Own end-to-end operational performance in-market — fulfilment, logistics, collections, and customer experience — ensuring the business runs reliably as it scales
• Be willing to get hands-on when something breaks — an ops bottleneck, a collections dip, a partner escalation — rather than only directing others to fix it
• Partner with cross-functional leads to manage credit risk, collections performance, and portfolio quality specific to the Malaysia book
• Ensure local regulatory, compliance, and licensing requirements are understood and met, escalating as needed

Team & Organisation Building

• Build out the initial Malaysia commercial structure and bring consumer marketing and the wider commercial/ops team under your remit as it's proven out
• Lead, develop, and manage performance across the Malaysia team as it grows
• Set the operating rhythm and culture for the Malaysia office
• Act as the primary point of accountability for all Malaysia-based hires, coordinating withHR on structure and headcount planning

Cross-Functional & Stakeholder Management

• Drive close collaboration with cross-functional leads to ensure company initiatives land effectively in-market
• Support corporate development activities including strategic lender, investor, and funding partner engagement where required
• Act as the face of Cinch Malaysia externally — with partners, regulators, and industry stakeholders

What We're Looking For

Must-Have

• 10+ years of experience in commercial, general management, or P&L ownership roles, with a strong track record of running a business unit or country/market end to end
• Experience in at least one of: fintech, telco, consumer electronics, DaaS/SaaS, device financing, or tech distribution
• Proven ability to own a full P&L — not just revenue, but margin, cost, and operational performance
• Genuinely hands-on operating style — comfortable setting strategy one day and personally closing a deal, fixing a process, or resolving an escalation the next
• Strong commercial acumen — comfortable owning pricing strategy, deal structuring, and margin analysis
• Experience building and leading a team across multiple functions (not just a single specialism)

Strong-to-Have

• Prior experience as a Country Manager, GM, or similar role running a full business unit or market
• Experience in a startup or high-growth environment where structure is built, not inherited
• Prior exposure to circular economy, device lifecycle management, or subscription-based hardware models
• Existing network across Malaysian OEMs, telcos, fintechs, or enterprise IT channels
• Experience managing risk/credit exposure alongside commercial targets (e.g. lending, BNPL, or device financing contexts)