ActionCOACH is a team of committed, positive and successful people who are always striving to be balanced, integral and honest. We will work within our “14 Points of Culture” to make sure that everyone who touches, or is touched by the ActionCOACH team, will benefit greatly and in some way move closer to becoming the person they want to be or achieve the goals they want to achieve.

The concept of business coaching, as it is widely known today, was pioneered in 1993 by the founder of ActionCOACH Brad Sugars. More than two decades later, the company that started it all is still on top. In fact, no franchise in the “business coaching” category is 10% of our size in total revenues. From a humble one-man-show operation to a multi-million enterprise,  ActionCOACH  continues to blaze the trail and serves as the business coaching industry’s most innovative company.

Taking inspiration from Jim Rohn, Sugars began the ActionCOACH story in Australia. He not only created the Business Coaching category; he continues to revolutionize the industry providing new content and new programs. Sugars has written 17 business books and ActionCOACH has more than 3500 strategies, processes and systems that are used in thousands of businesses every single day.