Apply now Job no: 498457
Work type: Permanent
Location: VIC - Metro
Categories: Marketing

Newly Created role within our Digital Strategy and Optimisation Team
Be the SME for all things Digital: SEO, SEM, Meta, and TikTok

Do you have a knowledge and passion for paid social media advertising? Do you stay across new and emerging trends in the Digital Marketing Space?

World Vision Australia has been on an exciting brand reset journey to reconnect and enable everyday Australians to make change in the world. As the Digital Marketing Lead, you can play a key role in promoting our brand in the digital marketing space – for the country’s largest NGO.

We are seeking a data minded, dynamic and highly experienced team member to develop and deliver digital marketing activity that will drive online acquisition and ensure ongoing digital growth. This pivotal role is newly created to help guide and execute the evolution of our customer conversion strategies, requiring someone with a proven track record in development and implementation of digital marketing and performance media activities.

The Digital Marketing Lead will be responsible for creating captivating and engaging digital marketing work, managing paid digital channels to drive awareness, traffic and conversion.

The ideal candidate is an experienced professional with strong Digital Marketing experience, including owned channels, digital acquisition marketing strategies, programs and optimisations. Skills and experience include:

Knowledge and experience in Paid Social, Meta, and TikTok
Strong experience in SEO, SEM, display and retargeting
Considerable analytical skills with an aptitude for numbers, including experience using Google Analytics 360 and/or GA4, Looker Studio Reporting, and UTMs
A tertial qualification in Marketing or other relevant disciplines

Working for World Vision means you are making the world better

It’s not every day that a job comes along that lets you change the world. Working for World Vision means looking forward to turning up at work because you know you’re about to do something meaningful. It means working with 35,000 staff and 3.3 million supporters in 100 countries who will stop at nothing to help children live better lives. Join a team that is bold and courageous, and where job satisfaction goes beyond financial reward.

The selection process

We embrace diversity, employing people from a variety of cultural and religious backgrounds. We take our Safeguarding responsibilities seriously and we are committed to providing an environment that is safe for children. Our stringent recruitment procedures make sure the safest and most suitable people work with the children in our programs. All successful candidates will undergo all required pre-employment checks which is inclusive of a criminal record check. We provide our staff and volunteers with ongoing supervision, support, and training in their work with vulnerable children and their families. World Vision Australia participates in the Inter-Agency Scheme for the Disclosure of Safeguarding-related Misconduct in Recruitment Process within the Humanitarian and Development Sector.

Who we are

World Vision is a Christian organisation that empowers everyday Australians to create meaningful change for children through relief, development and advocacy work.

We offer great benefits such as salary packaging, flexible working arrangements, free on-site parking and an onsite café for our employees.

Advertised: 10 Apr 2024 12:00 AM AUS Eastern Standard Time

World Vision Australia is a Christian relief, development and advocacy organisation that is dedicated to transforming the lives of children and communities by tackling the causes of poverty. We are dedicated to increasing opportunities for Aboriginal & Torres Strait Islander people in line with our Reconciliation Action Plan

World Vision Australia is an active member of the Australian Council for International Development (ACFID) and adheres to the ACFID Fundraising Charter and ACFID Code of Conduct, which defines minimum standards of communication, governance,management and accountability of development for member non-government organisations (NGOs). Complaints relating to a breach of either the ACFID Fundraising Charter or ACFID Code of Conduct can be made to the ACFID Code of Conduct Committee .

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